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Evaluate Inactive Email Names With a Staged Approach
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.read more
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Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study
Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.read more
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4 Tricks for Boosting Your Email Marketing Performance
Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.read more
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Emails We Love: Bye to Sprout and The Wiggles
Sometimes, one unsubscribes from an email program because they're fed up—either with the marketer, or their content, or some other aspect of a campaign.The Big Fat Marketing Blogread more
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The 12 Tips of Successful Holiday Email Marketing
By Julianne Manoogian Is your email marketing program ready for the holidays? Here's 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and...
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Database Gives Insight Into Email Timing, Engagement and Conversion
Marketers can boost email conversion rates by coordinating blasts to individual consumers' demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for...
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Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design
Worldata's Jay Schwedelson discusses the importance of alt tags, avoiding tap errors and quickly loading landing pages for your email marketing campaigns.read more
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Building Healthcare Relationships With Email
By Daniella Koren Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium. read more
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Managing the Buyer’s Journey Through Multiple Touchpoints
By Angie Zener Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.read more
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Triggered Email Volume on the Rise: Survey
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.read more
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